For the first 35 days of the product launch, CDW will have exclusive rights to sell the network scanning product, which now includes a voice memo feature. Kodak says the agreement will speed sales and seed the market for midmarket resellers.
Kodak is releasing the next generation of network scanners – the Scan Station 500 – designed specifically for the imaging and document management needs of the midmarket. But the new product won’t be generally available to channel partners for another 35 days.
Direct market reseller CDW will get an exclusive first crack at marketing and selling the Scan Station 500, which retails for roughly $2,500 (£1,780). After the exclusive selling period ends 10 April, Kodak’s midmarket channel for imaging and document management will have access to the product. Kodak used a similar strategy last year when it launched its ScanMate i1120.
“The last time we did this, it was successful and helped get the word out to market,” says Roger Markham, channel marketing director for distributed document capture.
The Scan Station 500 is an upgraded version of the Scan Station 100 that includes improved features such as programmable routing for distributing scanned documents, a larger display for managing document scanning jobs and an optional keyboard interface for entering data in document fields. New to the 500 version is voice memo feature that allows users to append audio instructions with the document.
“As the user is capturing the document, he can attach a voice message. This will reduce the ambiguity over what to do with the document,” Markham says.
Kodak says it chose to launch exclusively with CDW because most of its midmarket solution provider customers will take the first 30 days to study the product and educate sales teams before going to market. During that period, CDW will market the Scan Station 500 to internal sales teams and end users, seeding the market for the whole channel, Markham says.
Once the Scan Station 500 is generally available to the channel, Kodak believes solution providers will be able to position it as an alternative to multifunction printers (MFPs) sold by vendors such as Hewlett-Packard, Lexmark, Xerox and Oki Data. While the Scan Station doesn’t have document output, Markham says its resolution capabilities are superior for capturing achievable documents. Should the user want to print a scanned document, the Scan Station 500 routing features can send documents to any networked print for output.