More incentives, more support.
Panasonic Toughbook has made further moves into the channel.
It’s announced its UK Engage Partner Programme, which is part of a multi-tiered channel approach to support and incentivise partners to grow new and existing markets.
As part of the scheme, members of the programme will receive support, promotions and rewards to drive Toughbook sales.
The programme is centred around the Toughbook Engage Partner Portal, different tiered partners will have access to co-branded marketing campaigns and online product training.
They will also be given information on qualified leads as well as preferential pricing for registering deals, discounted demonstration units and the latest product launch information.
According to the company, the Toughbook market continues to grow. The company said that “Toughbooks are changing the way organisations operate in the most challenging of environments” as they give mobile workers access to data and applications in places where it was never before possible.
Oliver Ledgard, Toughbook Partner Account Manager, said: “We have restructured our approach to put the channel at the heart of our go to market strategy. Our award-winning products exceed expectations with market-leading customer satisfaction rates and failure rates six times lower than the industry average.
Through our new programme we aim to work closely with our resellers and ISVs to help them confidently take our range of rugged solutions to new and existing markets.”