Dell hands SMBs automated marketing tools with Pardot

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Dell Marketing Automation will take care of email campaigns, social media and more

Dell has unveiled more cloud software for SMBs, teaming up with Pardot to deliver automated marketing for customers.

The Pardot marketing automation Software as a Service (SaaS) tools are designed to help smaller businesses that don’t have the time or resources to run marketing campaigns.

For those looking to expand on a bit of Twitter or Facebook activity, Pardot’s software will enable email campaigns, develop web forms, and integrate Google AdWords and CRM systems.   Social media marketing will also be integrated into the automated service,

Dell reckons this will mean customers using the software services will be able to identify and generate more highly qualified sales prospects and turn more sales leads into real cash.

“With Pardot, Dell is delivering an end-to-end marketing automation solution to small and mid-size businesses,” said Pardot CEO David Cummings.

“Pardot is easy to use right from the start, and clients will very quickly see increased efficiency and returns across the marketing and sales departments.”

The service is not cheap however, with Dell Marketing Automation pricing starting at $1,000 on its release.   A thirty day free trial is available however.


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