A seminar at Internet World will show the huge growth potential of SMB hosting – but only if you cut the jargon
Fasthosts Internet has pledged to unlock the mysteries of cloud computing for the small and medium business (SMB) sector, starting with the language. If the plain English 10 Steps of Cloud Adoption succeeds, it could help VARs cash in on the boom in demand for SMB hosting services.
Though SMBs can see the advantages big businesses enjoy, claimed Fasthosts, they are paralysed by fears over adoption and migration, like rabbits trapped in the headlights of a speeding juggernaut. Hosting technology provider Fasthosts said it wants to move them to a better environment.
The hosting turned cloud computing vendor will use trade show Internet World as the platform to launch its 10 Step programme to convert SMBs to the cloud. Its team will outline best practice, identify the common obstacles and explain how to remove them and outline the impact cloud computing can make to small businesses.
In addition to its 10 step guide, the hosting company is planning a series of special offers in a bid to sign up more partners.
Fasthosts, which won the Microsoft Hyper-V Cloud Partner and Global Hosting Partner awards in 2011, has spawned a number of hosting companies that started by reselling space that it hosted for resellers. Companies such as MigSolv Surrey-based 4D Data Centres, which now specialises in hosted services for SMEs, began by using hosted services to run applications for small business.
“There is massive room for growth in the SMB sector as companies want to use local service providers that are like themselves,” said Tim Anker, director of colocation analyst Colo-X.