Application Performance Monitoring Added To Ipswitch WhatsUp Gold

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The network monitoring tool has deepened its systems management to the application level

Ipswitch has added an Application Performance Monitor (APM) module to its WhatsUp Gold network management product.

The basic WhatsUp Gold is a network monitor, with a device discovery and mapping element, that can be built up into a more sophisticated management suite by adding modules according to individual systems’ needs.

Weathering storms

The addition of the APM module enables IT departments to manage application performance allowing them to diagnose and fix complex problems through the management dashboard. The company said this can avoid costly service interruptions.

The software can identify root causes of application performance problems across network, server or multi-tier application. Irrelevant noise created by inter-dependent applications triggering “alert storms” can be eliminated by filtering out secondary warnings, allowing the IT department to get down to, and fix, the real problem. Application Performance Monitor also provides proactive alerts that can be set to execute customised actions to automatically repair potential problems before applications fail.

Steve Demianyk, UK and Ireland channel manager for Ipswitch, said, “It’s find early, fix early – that’s what we’re all about. One of the key differentiators for our product is a unified dashboard. You’ve got your network monitor there on-screen and your applications are all monitored from one single dashboard. With Application Performance Monitor, you can create application profiles within which you can set complex application relationships.You can set APM up so you only get alerted from the application that’s having the issue.”

Demianyk also pointed out that, from a reseller viewpoint, the ability to monitor systems remotely allows a higher level of revenue stream and the purchase price and ease of installation “is probably the best on the market”.

Matt Cline, senior systems/network administrator at Ipswitch customer Optim Healthcare, commented, “The Application Performance Monitor unified dashboard is the best interface I have used and is the de facto future of service, server and application monitoring. I get a single view at a highly granular level and am getting the data I need to proactively fix problems and eliminate downtime.”

Pure channel play

Ipswitch is almost 100 percent channel focused and only takes on direct sales at a customer’s request. “About 99.8 percent of our business goes through the channel in the UK and Ireland. Now they can offer their end-users the ability to monitor their applications, either in-house or from an end-user point of view. It’s a great addition to the existing product range that resellers can also offer their end-users,” Demianyk said.

Ipswitch has seven Gold Partners, its key technical partners, who they deal with directly. Other resellers, Silver and Authorised, work with the company’s distributor Computerlinks. Organisations like the Ministry of Defence and other government departments have “preferred suppliers” and favour going through these secondary channels.

“The good thing about WhatsUp Gold is that the initial investment by the customer is for the actual product, and built into that is one-year’s service. That means resellers have the opportunity in the following year to sell the second and third year service agreement – and that’s the recurring revenue that they get. By that time the user’s network may have increased, providing a further chance to add modules to the sale.”

Additionally, WhatsUp Gold v16.1 can be set up on a free 30-day trial to allow customers to try the system before they buy.


Author: Eric Doyle
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