UseMango To Develop Indirect Sales Channel For UK Distribution

Channel News
0 3 No Comments

Tomorrow the world but channel dev manager Grayling has to conquer the home market first

Industrial software testing specialist UseMango is setting up its  indirect sales strategy with the appointment of Diccon Grayling as its channel development manager.

He joins the firm from a previous role in channel management, having set up a global sales channel for UK-based software company Q Software Global. UseMango is looking to develop partnerships with distributors, specialist testing delivery partners (VARs), systems integrators, and volume partners.

Consistent quality

The London-based firm has bought in Grayling to lead development of this side of the business and help the firm in its objective to “industrialise the delivery of testing through standardisation, repeatability and with high levels of automation and robustness”.

UseMango said it would work with VARs and systems integrators to deliver testing projects to customers with “confidence and consistent quality”.

“There are real benefits to the delivery partners. Using this technology will ensure testing projects are delivered on time, to a fixed price budget with a guaranteed ROI,” said Grayling.

To support the claimed effectiveness of the service, the company cited a recent project with a systems integrator to implement an Oracle E-business upgrade for a defence customer. It claimed the project was delivered “on time, on-budget with zero defects upon go-live” and with only half of the resources of a proposed manual test team.

Grayling, a 30-year channel veteran, added that the firm would look to offer its services using SaaS: “End-users will have the ability to use the software in an on demand, cloud based subscription service environment, using state-of-the art component technologies, but packaged into a simple, very cost-effective and easy to order solution.”

Grayling is currently finalising agreements with potential key UK partners, to be announced shortly, and will then focus on channel growth opportunities to cover EMEA, North America and Canada, and Asia.


Click to read the authors bio  Click to hide the authors bio