Syscap Prepares £50million For Channel Investment In Financing

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Syscap opens its coffers to increase resellers success rates through financing

UK IT finance provider Syscap has ring-fenced £50million for the IT channel in 2015 within a new partner programme. This is the part of a wider strategy to refocus the company as a primary source of channel finance.

The programme offers resellers access to S League, an online learning programme and rewards scheme, which will be open to all participants. The company said it will offer partners numerous rewards and an annual awards event. Resellers will benefit from training and support systems and collateral material, including training guides.

Room for growth

Syscap estimates that it deals with less than 10 percent of the UK reseller community that meets its new eligibility criteria and is seeking to improve this. Its answer is to revise the barriers to entry. S League will be made visible to all participants, concluding with annual prizes for its top performers.

Syscap Head of direct sales and marketing, Sean ReadHead of direct sales and marketing Sean Read said, “We have the pedigree and heritage to help the channel achieve great things. All of the economic indices are positive and our £50million commitment is about us returning to our heartlands – the IT channel is where we started this business and we’re here to stay.”

He added that he would like to see resellers go to market with finance as an integral part of their propositions.

Syscap’s newly launched online training programme combines traditional face-to-face training with on-demand, online modules. Content will be tailored specifically to the audience and badges will be awarded to link training to rewards.

The first round of training will be split into five modules on how to deal with objections and these will be simultaneously released as an e-book. On completion of these modules, individuals will receive LinkedIn recommendations.

“The training is designed to demystify finance – what it is, and what you can do with it,” Read continued. “We understand resellers are busy and this new online format means they can complete it when it works for them – we’ll also be mirroring it as closely as possible with real life scenarios to help resellers close more deals.”

The programme will enable Syscap partners to generate increased demand with tailored marketing and promotions, he added. They will receive training and support to enable them to sell more and accelerate deals through access to expert financial advice.

The rewards programme will be structured into Strategic, Select and Associate tiers, with each level being awarded a number of yearly benefits proportional to their position. This will be offered to existing partners, new vendors and resellers within the channel.


Author: Eric Doyle
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