Riverbed appoints new head of EMEA channel sales

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Application performance management company hires Panopticon Software, SAP Business Objects and i2 technologies veteran

Riverbed Technology has appointed Chris Elsmore as vice president channel sales EMEA. He will report to Kristian Thyregod, senior vice president EMEA.

Elsmore has over 25 years of running strategic partner programmes and go-to-market strategies for both global enterprise organisations and start-up companies. He has lived and worked in EMEA, Asia and the US, managing indirect channel sales across multiple geographies and teams.

Elsmore joins Riverbed from Guidewire Software, where he was vice president global alliances and business development, responsible for partners worldwide and business development. Prior to this, Elsmore held global and regional senior channel leadership roles with Panopticon Software, SAP Business Objects and i2 technologies.

Zycko_Riverbed_Lab_image_FINALThyregod said of the appointment: “As the market evolves, we have a huge opportunity to meet the challenges of the hybrid enterprise and deliver solutions for software-defined networks.

“With the vast majority of our revenue generated through our channel sales model, Chris’ proven experience will be instrumental in driving our partners to embrace and sell our portfolio of solutions as part of the Riverbed Application Performance Platform.”

Elsmore said: “Riverbed has the right platform to solve the complexities of delivering superior application performance to anyone from anywhere, so that organisations gain a competitive advantage.

Our partner ecosystem is key to our success, so I look forward to strengthening and deepening the relationships we have with our channel community across the region, to drive maximum impact and significant growth.”

Riverbed’s partners are part of the Riverbed Performance Partner Network, an ecosystem of 3,000 partners worldwide.

@AntonySavvas