Xerox offers lifetime warranties on printers

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Offer is linked to buying Xerox consumables and is designed to strengthen the hand of resellers

Xerox is offering lifetime warranties on selected colour A4 MFPs and A4 and A3 printers. By purchasing a full set of Genuine Xerox toner or ink for one of the selected devices within the last 60 days of its existing warranty, end users can claim a free 12-month on-site Xerox warranty.

These claims can be made throughout the lifetime of the device until such time as the device reaches end of service or its maximum page count.

Xerox reseller support programmes such as this are focused on the use of Genuine Xerox supplies, and the announcement is the latest addition to Xerox’s “value proposition for resellers and end users”, said the supplier.

Xerox ballThe Genuine Xerox Rewards scheme, for instance, allows customers to redeem points for gift cards, downloadable music, movies, books, travel and Xerox equipment, as rewards for using authentic Xerox products.

Our latest promotion demonstrates the confidence we have in the quality of our products,” said Andy Muskett, general manager UK, Xerox European Supplies and Reseller Group. “We continue to strengthen our reseller proposition, helping them to build profitable and sustainable businesses with great products and compelling customer offers.”

Earlier this year, a Xerox initiative to give channel partners the tools they need to help their customers “unlock hidden potential in their Xerox devices” to grow their businesses, was launched.

The Innovate to Grow initiative is designed to advise channel partners on how to accelerate the sales cycle for Xerox’s application builder tools, managed print services (MPS) and Xerox ConnectKey multifunction printers (MFPs).

@AntonySavvas