Kyocera revamps partner programme for ‘higher margins’

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Resellers promised business plans “bespoke” to their own unique requirements

Kyocera Document Solutions has announced the launch of a new Reseller Channel Partner Programme for the UK and Ireland. The programme, which includes new certification and re-aligned partner levels, is designed to help partners “realise greater margins and build expertise”, said the supplier.

Moya Kelleher, SI and IT channel sales manager at Kyocera, said: “Document management remains at the heart of the modern business, with recent statistics from Gartner showing that up to three percent of an organisation’s total revenue is still being spent on print.

Although that doesn’t sound like much, for the majority of businesses you’re talking about thousands, if not millions, of pounds and this represents a huge opportunity for the channel.”

kyocerahqThe revamp will see a third tier introduced to Kyocera’s programme, called Alliance Partner, which allows partners of any size to engage with Kyocera to get greater access to technical and marketing support as well as training materials.

The company has also taken the opportunity to restructure the rest of its tiers, replacing Business Partner and Major Partner levels with Enterprise Partner and Enterprise Plus Partner respectively.

The new Alliance Partner level represents a “strong opportunity for resellers”, said the company, providing a platform for them to capitalise on customer demand for print. The allocation of dedicated account management resources to these resellers allows them to develop a business plan “bespoke” to their own unique requirements and those of their customers, it said.

Alliance Partners will also have the opportunity to use Kyocera’s technology suites in Reading, London and Manchester for customer demonstrations.

At each of the new partner levels Kyocera said it will work with individual partners to develop “exclusive marketing promotions” and, where required, provide account management and servicing.

@AntonySavvas