Citrix Systems appoints new EMEA head

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Citrix goes to Microsoft for head honcho who will develop its partner ecosystem

Citrix has appointed Sherif Seddik as managing director and vice president for EMEA. Reporting to Carlos Sartorius, senior vice president of worldwide sales and services, Seddik will be responsible for cultivating the company’s partner ecosystem.

I’m drawn to Citrix’s vision and proven ability to connect people to apps and data on any device, platform and through the cloud,” said Seddik. “Citrix offers such a unique value proposition and capability that allows customers to really take advantage of the promise of mobility and cloud computing.”

citrixCarlos Sartorius said: “Sherif’s previous success in driving growth in a range of markets will be a great asset to the future success of Citrix business. He has experience with the channel, service provider and enterprise sales models.

And he has consistently demonstrated an ability to grow and manage dynamic and large business in multilingual and cultural environments.”

With over 27 years of international sales, marketing and management experience in the IT industry, Seddik has lived and worked in eight countries on three continents.

He joined Microsoft in 2002, and most recently served for the last five years as general manager of the Microsoft western Europe enterprise and partner group, where he was responsible for sales of software, devices and online services to Microsoft’s largest and most strategic customers.

Prior to Microsoft, Seddik spent 14 years at NCR Corporation in different sales and leadership roles. Seddik will assume his new role at Citrix immediately.

@AntonySavvas