INFINIDAT achieves high storage sales growth through bigger channel

Channel Products
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Arrow Electronics, Computacenter and SCSK are among the new distributors

A wider channel effort has led to storage provider INFINIDAT posting a big jump in sales. The company delivered 183 percent quarter over quarter sales growth in Q4 2015, and 331 percent year over year growth in 2015.

Due to the US company entering new markets and broadening its global reach, new international customers accounted for 50 percent of sales in Q4 and 32 percent overall in 2015. INFINIDAT also shipped 200 percent more capacity in 2015 than in the previous year.

Our exponential rate of growth continues despite the universal decline in sales across the storage market,” said Moshe Yanai, INFINIDAT CEO. “Since we started shipping the InfiniBox enterprise storage array, customers have conveyed to us the business impact that’s resulted from our ability to solve their most complex data growth challenges.

Flash-storage-684x250We are providing them with the high performance, reliability, scalability, and reduced total cost of ownership they need to fully exploit their data and more effectively compete in the market.”

INFINIDAT continued to expand its reseller and distributor channels in Q4, capturing over 49 percent of Q4 sales from the channel. INFINIDAT signed agreements with 25 additional resellers and distributors in Q4, increasing its list of global channel partners to 129.

New channel partners added globally include Arrow Electronics in Australia, Computacenter in Europe and SCSK in Japan.

INFINIDAT said it achieved “significant” sales traction in key vertical markets in Q4, reporting that 34 percent of sales were to leading firms in the finance sector, 18 percent were in healthcare and life sciences, and 18 percent were in the technology services sector.

INFINIDAT’s 2015 global expansion included opening offices across Europe and Asia Pacific, including the UK, the Netherlands, Sweden, Australia and Japan. In the coming year, the company plans to more than triple the office space of its US headquarters and other locations globally.

@AntonySavvas