Lexmark unveils new global partner programme

Channel StrategyRetail
1 2 No Comments

Company takes a holistic approach to channel support

Lexmark is launching its new Connect Partner Programme to meet the changing needs of its channel partners and to “address the shifting dynamics of the market”.

The Lexmark Connect Partner Programme features enhanced training and marketing support, with Lexmark having consolidated its current channel programmes into the new one, which packages up various features and benefits into a simple-to-use global framework.

The programme is designed to support partners selling to customers who are increasingly looking to adopt a holistic, end-to-end approach to their data and document management, beyond just printing.

LexmarkThe unified programme is designed to “enrich partner offerings” to customers by connecting them to Lexmark´s expertise in providing hardware, supplies, break-fix services, managed print services and software solutions, said Lexmark.

Channel partners participating will get access to the online information resource PartnerNet, as well as to a partner-specific training portal and a “completely revised” set of sales and marketing tools.

Danny Molhoek, general manager, North West Europe, Lexmark, said: “By offering our channel partners a specifically tailored combination of technology knowledge, industry expertise and customer engagement tools, the new Lexmark Connect Partner Programme empowers our partners to transform their businesses.

We have designed this new programme from the ground up to provide a framework that supports our partners as they adapt to a fast-evolving market.”

@AntonySavvas