Sopra Steria wins digital transformation deal with N Brown

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JD Williams, Jacamo and Simply Be business wants to become a digital-first company

Sopra Steria has won a digital transformation deal with multi-channel fashion retailer N Brown Group, which runs the JD Williams, Jacamo and Simply Be businesses.

N Brown is undergoing the biggest business transformation in its 140-year history, refashioning itself from a direct mail-led to digital-first retailer.

Sopra Steria will assist in the creation of a platform to help N Brown drive technology change and business transformation. It will run a core applications and infrastructure support service responsible for the management of IT service sub-contractors, data centres, servers and mainframes.

agreement handshakeThe outsourcer will also provide technical support across a number of N Brown locations, including its national headquarters in Manchester, call centres, stores, UK warehouses and other remote locations.

Sopra Steria was a natural partner with an impressive track record in delivering similar projects at scale, and whose culture and approach neatly matched our own,“ said Andy Haywood, COO at N Brown.

Together with Sopra Steria, N Brown will have the ability to become more agile, responsive and, most importantly, focused on customer experience and satisfaction. We will move towards being a technology company that sells fashion, rather than just a fashion company using technology.”

Barry Fazackerley, executive director at Sopra Steria, said: “In such a fast-paced and competitive market, the efficient and effective delivery of this transformation is vital to N Brown’s business.

We are proud to be helping to deliver the desired changes to their core business and realise their strategic vision to be a digital-first retailer.”

@AntonySavvas