Ingram launches ‘device as a subscription’ for partners

Channel StrategyDistribution
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Turning capex into opex for notebooks, desktops, tablets and other products

Ingram Micro has announced a flexible “device-as-a-subscription” offering for channel partners focused on selling managed IT services and solutions.

But so far, the new “Rent IT vs Buy IT” programme is only available in the US. “The programme will make it easier and more affordable for businesses of all sizes to acquire the notebooks, desktops and tablets needed to achieve their business goals,” said the distie.

iPadKirk Robinson, senior vice president, commercial markets and global accounts, Ingram Micro, said: “By providing the option to rent versus buying technology outright, Ingram Micro channel partners are able to turn a capital expense into an operational expense for customers and ease the sales process.”

He added: “This math and the model works better for everyone, bringing greater flexibility and value to the business and the channel partner.”

Available from next month, Ingram’s device-as-a-subscription offering uses end-of-term residuals to lower monthly payments and create more ongoing refresh opportunities for channel partners and their customers.

The programme is “anticipated” to deliver up to a 20 percent cost savings over a two-year term, with options for extended terms, Ingram said.

@AntonySavvas