Data8 extends services contract at Rugby Football Union

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Data de-duplication, validation and standardisation will benefit RFU database

Data management services firm Data8 says the Rugby Football Union (RFU) has renewed its contract for two additional years.

The extension will see Data8 provide data de-duplication, validation and standardisation solutions to ensure the RFU has a clean database to enable it to engage with supporters and partners in a relevant, timely and personalised way.

CRMAntony Allen, managing director of Data8, said: “We are delighted to continue our partnership with the RFU and we are excited to continue to help improve their data so it can be optimised to its full potential.”

Paul Chorley, project delivery manager at the RFU, said: “We look forward to working with Data8 again, the team has been very helpful to accommodate our specific requirements and give us results in a format exactly matching our needs.”

As a Microsoft Gold Partner, Data8 offers Microsoft CRM and data quality solutions within CRM.

@AntonySavvas