AV firm Avocor expands into the US market

AVChannel Strategy
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Nigel Steljes goes west as interactive touchscreen firm sets up North American channel

Avocor, the new manufacturer and supplier of interactive touch screens, has expanded into the US channel.

Heading up the operation will be Scott Hix, president and CEO of Avocor Americas and board member of Avocor Global.

Training Display Large Format AVHix has a long history in the AV industry with previous executive roles at InFocus, Planar, TargetPath and consumer brand SOL REPUBLIC. Leading a “team of AV industry veterans”, Hix will be responsible for running the US operations while launching the brand and product into the market.

Hix will be joining Nigel Steljes, founder and managing director of Avocor, who launched Avocor into the UK market on 1 June and who recently announced expansion into Europe. Hix and Steljes have a long standing relationship, starting over 25 years ago when Steljes first launched display technology into the UK market.

Steljes, the different AV supplier company, which Nigel Steljes was part of, went bust earlier this year and administrators failed to sell it on as a going concern.

Avocor’s portfolio of products includes a complete range of large format, interactive touch screens designed to enhance collaboration in the corporate, government and education markets.

“The Avocor range of interactive panels has proven itself in the UK and across Europe, and I’m delighted to be heading up its introduction into the US,” said Hix. “There is a definite gap in the market for panels with such unique features that contribute to enhancing collaboration and engagement, while remaining cost-effective and easy to use.”

Located in Wilsonville, Oregon, the company will operate through a network of specialist AV resellers and distributors.

@AntonySavvas