Exclusive Group Hires Vendor Manager for BigTec

IT Trends

Distributor recruits vendor manager to oversee BigTec growth and manage global relationships

Exclusive Group has announced the appointment of Martin Bichler to coordinate the expansion of its BigTec business.

The distributor’s datacentre division, BigTec, contributes more than €100 million to annual Group revenues with its portfolio of chiefly ‘born in the cloud’ webscale vendors.

As BigTec vendor manager for EMEA & APAC, Bichler runs the business management of revenue and profit targets and is responsible for implementing and developing the global BigTec proposition alongside in-country sales teams.

Market relevance

“Martin is a talented channel operator with ready-made BigTec credentials that make him the ideal choice to drive further expansion and success of our datacentre transformation VAD business,” said Barrie Desmond, COO of Exclusive Group. “BigTec is at the forefront of technology disruption, shaping the future of enterprise IT and representing a significant growth opportunity for our channel partners. Martin’s close vendor relationships and first-hand experience of rapidly-changing channel dynamics will be vital to continuing our relevance and success in every local market.” 

“Major IT trends like advanced automation, hybrid cloud, hyperconvergence and DevOps produce many significant new business opportunities for partners when they learn about the whole BigTec story,” said Bichler. “Taking advantage of these changes is a defining challenge for channel partners around the world, and one that BigTec supports them to achieve. To join this business and help shape its destiny is a real privilege for me, and I look forward to making a difference at global and local levels.”

Bichler spent decade in value-added distribution with Azlan and Arrow. His most recent role was at Brocade, working with OEM and reseller partners in Germany and EMEA-wide.

Last month Exclusive Group reporting growth across all its divisions, announcing 2016 revenues of €1.27 billion. It also announced a restructure of its leadership team with two executive appointments, with Julien Antoine taking the new position of VP of EMEA, became group CIO.


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