German distributor promotes 10GbE networking

Channel News

Resellers can make extra cash

Stuttgart distributor Stordis is offering sales packages for 10GbE networking resellers in its German, UK and French markets.

The company is selling Fujitsu, Dot Hill and Emulex storage and networking equipment in bundles. The target is customers wanting high performance networking, private cloud appliances and storage solutions.

The bundles are a 15 percent discount on reseller pricing and the idea is to make it easier for resellers to offer mainstream 10GbE systems.

Stordis MD, Alex Jeffries said that while fewer customers require the latency and speed benefits of 10GbE Ethernet switches like the Fujitsu XG series included in the bundle, it uses Emulex network interface cards (NICs) with Universal Multi-channel functionality.

This gives better price/performance/energy consumption ration than can be managed with 1GbE. The technology far more useful to customers than many are aware.

This type of NIC can subdivide 10GbE channels to deliver up to eight virtual ports per dual port card. Each with its own separate MAC address and reducing the need for physical ports, cables, power and cooling.

Jeffries said that resellers don’t have to compare the port-for-port cost of 10GbE and 1GbE.

“Instead, the customer is paying around twice the price for a NIC that can deliver eight times the number of usable ports. Each of these ports also offers lower latency and more than double the bandwidth of a 1GbE connection,” he said.


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