ChannelAdvisors offers retailers a helping hand for Google Shopping success

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Webinars and educational blog posts to help retailers cash in on e-commerce platform

E-commerce software provider ChannelAdvisor is offering a set of webinars to help retailers manage the move to Google’s Shopping services.

Alongside a number of educational blog posts the webinars will give retailers assistance in the “substantial shift” in the e-commerce ecosystem that Google Shopping entails, ChannelAdvisor says.

CEO Scot Wingo claims that the Shopping service will have the biggest impact on retailers since the launch of AdWords., with guidance for each step.

‘The Retailer’s Roadmap to Google Shopping Success’ will aim to help offer strategies for making the transition as easily as possible.

The programme will get kicked off fully on Wednesday 11th July, retailers can sign up for the service here.

“As information about Google Shopping unfolds,” Wingo said in a statement, “it’s crucial for retailers to know how the workings of this new advertising format will affect their businesses.

“Our goal with this programme is to offer retailers high-level strategies for success and guidance through every step of the transition so they continue to see positive results from their Google advertisements.”

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