ElasticStack brings IaaS cloud white label to partners

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Cheap and quick, company claims

Cloud platform provider ElasticStack has given partners the ElasticStack Infrastructure-as-a-Service clouds for use with white label resellers, along with their own brand.

According to the company, service providers who build the cloud based on ElasticStack now have the chance to leverage channel partners while also increasing their own cloud server sales. CEO Richard Davies said in a statement that a significant amount of hosting providers and data centres which work with ElasticStack have an existing ecosystem of channel partners and hosting resellers, but sometimes they would rather sell using their own brand.

Davies believes that the opportunity now means service providers using ElasticStack deployment can “build scale and profit even more quickly”.

The company claims that the white label option means a low cost and quick path for potential partners, and that those who want to trial the technology without committing to a full scale deployment with their own data centre can launch with Hosted ElasticStack, a cloud product that runs from the company’s servers. If the partner can then prove customer demand, they can roll out a full scale ElasticStack deployment on their own hardware.

“Even though we use distributed storage on commodity virtualisation nodes to eliminate SAN costs,” Davies said, “a minimum public cloud still requires a certain scale of hardware deployment. Hosted ElasticStack enables potential partners to test the market with an own-brand cloud”.

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