As part of the company’s new moves into marketing
Adobe said it has appointed Mark Zablan as the president of its EMEA operations.
Zablan will report into Adobe’s Worldwide Field Operations, which are headed up by senior vice president Matt Thompson.
Zablan was previously managing director of marketing services at Experian Europe, where he left after having led that business in North America.
In those roles, he established a solid professional reputation helping marketers understand and anticipate consumer behaviours across digital channels.
He’s kickstarted his new appointment with a new marketing campaign discrediting marketing myths and introducing Adobe’s Marketing Cloud.
Thompson said the management change the company was announcing was part of a broader plan to shift to a singular global channel program and to ensure the company was meeting the needs of its enterprise customers across EMEA.