Lenovo Pilots UK Partner Scheme To Target SMB Opportunities

Channel News

New programme will at first involve 15 UK resellers with customers claiming 100-999 seats

PC maker Lenovo is piloting a partner programme aimed at capitalising on mid-market business opportunities.

The scheme will be launched in the UK with 15 partners initially and aims at giving resellers a two-hour service level agreement turnaround on opportunities, and dedicated account management. The programme is designed to help the channel focus on prospects among organisations with 100 to 999 seats.

Tiered discounts

Programme details include stock available from distribution for immediate delivery and tiered discounts based on volumes, including options and services, with a minimum order of 25 units. Also introduced are seeding units available at a discounted rate and lead generations, marketing and preferential financing terms.

Lenovo estimated that there were 20,000 mid-market businesses in the UK. Darren Phelps, Lenovo’s director of channel and SMB for the UK and Ireland, said: “There is a huge opportunity for our partners with mid-market businesses but they need the tools to be able to convert leads into real business. By simplifying and accelerating our mid-market process, partners stand to win significantly.”

Lenovo has risen from its roots in China to become the UK market’s third biggest PC maker, according to figures from IDC. It has a 10.8 per cent share of the UK market. The firm bought IBM’s PC business in 2005.

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