Thinking Phone Networks has opened up shop in Europe with a new regional headquarters in the Netherlands.
The firm is to offer its unified communications as a service (UCaaS) through Europe, Middle East, and Africa. It has also announced the appointment of Ronald Rubens as vice president of the region. Rubens has over 23 years experience in the enterprise communication sector and, prior to joining Thinking Phone Networks, he held executive positions with Avaya, CosmoCom, and NEC.
Thinking Phone said it was expanding into Europe to meet global customer demand and to capitalise on the increasing desire for cloud communications services in the EMEA region. The firm said it offers UC capabilities plus robust analytics that enhance collaboration, streamline business processes, and lower costs.
The company’s ThinkingSuite software platform is a cloud communications service with applications encompassing IP voice, mobility, video, analytics, presence, messaging, contact centre and conferencing. IT said the platform would allow enterprise businesses to enjoy significant upfront capital and ongoing operational cost savings over legacy-premises hardware such as traditional PBX systems.
“Thinking Phone Networks offers revolutionary analytics-driven software applications via a global delivery model that includes integrated back-office tools to speed service deployment. We believe this award-winning solution will be very well received by EMEA business partners,” said Rubens.
According to analysts, distributed organisations are expecting richer communications and collaborative functions. Steve Cramoysan, a research director at Gartner, said, “Enterprises, organisations and users are attracted by the potential of unified communications to deliver productivity benefits at a user level.
“They see the possibility of achieving business benefits at a team or enterprise-wide level by offering better customer support and reducing latency in business processes,” he continued.
Thinking Phone Networks’ Amsterdam headquarters will co-ordinate EMEA operations from 1 June.
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