The content filtering and security company is rapidly signing up channel partners and wants to expand further in Emea and the US
Content filtering and security firm Bloxx says it has seen year-on-year growth of 20 percent for its channel business.
The growth follows the appointment of Mark Gibson as sales director last year and a “re-engineering” of the company’s business operations to become more channel centric.
The new channel focused strategy is now reaping dividends, said Bloxx. Accelerating its diversification into the managed security service provider (MSSP) and cloud markets, and showing continued growth in education, Bloxx signed seven new partners in the last quarter of 2014 alone.
Gibson said: “Over the last year, we’ve spent a lot of time listening to what the channel really wants from its relationships with vendors. We’ve fed that back into the business to ensure we’re working more collaboratively with the channel and providing the support they need.”
He said: “The channel’s relationship with end user organisations is becoming much more consultancy-based and we’re helping a lot of partners understand – as well as take advantage of – new business opportunities that come their way.”
In order to support its growing partner numbers, the company has appointed Linzi Shepherd as a channel manager. With a track record in developing channel programmes at companies such as HP and Dell, Shepherd will be focusing on ensuring Bloxx forms partnerships with companies that support the strategic objectives of the company.
Key drivers for growth are coming from sectors which increasingly need to manage a hybrid of IT environments, ranging from traditional to virtualisation and the cloud. In 2015, says Bloxx, it will be responding to these drivers and evolving its solutions to help companies dynamically respond to these changes. Alongside this, Bloxx says it is focused on building new partnerships to develop its OEM business.
Gibson added: “Last year was a pivotal year for our relationship with the channel and we have big ambitions for 2015. Now that we have the right structure in place to support and work with the channel, we will be looking to expand our programme into EMEA and the US.”
Bloxx is involved in email and web filtering, and owns the patented Tru -View Technology (TVT), which offers real-time contextual content analysis.