The deal comes as the UK government promotes health technology and is encouraging more remote treatment of patients in their homes.
Exertis, a leading B2B and retail distributor, has agreed a contract with iHealth to distribute the company’s range of connected health products in the UK.
The partnership, effective immediately, will see Exertis distribute the full iHealth range including blood pressure monitors, wireless scales, fitness devices and glucometers. The deal has been signed as the UK government is heavily promoting health technology and encouraging more remote treatment of patients in their homes.
Founded as part of the Andon Health Group in California in 2009, and launched in Europe in 2013, iHealth says it is a leader in the high-growth connected health market, claiming over 50 percent market share. The company’s vision is to connect patients directly to their personal health and help move healthcare from a primarily “curative service” to a preventative one.
iHealth has pioneered the market with a number of products. In 2011, iHealth launched the first mobile-app enabled blood pressure device. In 2012, it launched the first wireless blood pressure monitor and in 2013, the first wireless blood glucose monitor.
The company helps people manage conditions like high blood pressure and diabetes. iHealth’s devices measure, track and share various health indicators, including blood glucose, blood pressure, heart rate, weight, body fat, lean body mass, activity, sleep efficiency and oxygen saturation.
Joe Officer, head of accessories for Exertis, said: “Health services globally are struggling with the burden of growing/aging populations and continue to put more emphasis onto patients directly to monitor their own well-being. And more generally, consumers themselves want to use their increasing number of connected devices to proactively stay in tune with their bodies. The potential for iHealth in the UK is vast.”
Stéphane Kerrien, European sales director for iHealth, said: “Our partnership with Exertis is a strategic decision to help us continue our growth plans for the UK market. As we increase our footprint in the major retail, specialist and online channels, Exertis’ breadth of relationships and logistical strength will be invaluable.”