Barracuda Networks enhances channel programme

Barracuda Networks has enhanced its channel programme to “accelerate profitability for loyal partners” and to attract new “motivated” partners, said the firm.

In an effort to reward and better support VARs at all levels of the partner programme, Barracuda has added an additional level – Premier, and adjusted the revenue and training requirements at all levels.

Previous programme levels included Diamond, Platinum and Certified, and the new levels change to Premier, Preferred, Authorised and Registered. “Growing and regional partners will be able to more competitively offer Barracuda solutions to local customers through improved deal registration and protection for more product models, with higher discounts,” said the company.

“Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers,” said Michael Hughes, SVP worldwide sales at Barracuda.

“We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the programme to meet the different needs of resellers at every partner level.”

Under Barracuda’s new programme, channel partners who qualify and are approved by Barracuda to provide managed services can do so by leveraging Barracuda Backup and Barracuda NG Firewall. This option opens up new revenue generation opportunities for channel partners who offer managed security and storage services to customers.

Partners on each level will also have the opportunity to take advantage of improved discounts for evaluation products throughout Barracuda’s broad portfolio, extensive product training from Barracuda University and a more flexible deal registration process, Barracuda added.