Yellowfin inks 15 European VAR deals for its BI offering

Business intelligence software vendor Yellowfin has signed agreements with 15 value added resellers across Europe, the majority of which are based in the UK. They include BI focused VARs such as DNAStream and Perception BI.

The appointments come four months after Yellowfin opened its new UK office, a move designed to support the growth of the vendor’s channel network throughout Europe.

Yellowfin managing director for EMEA, Peter Baxter, said: “Yellowfin’s business model and business-user-focused approach to BI has been very well received by the UK and broader European channel market. We’re delighted to have recruited some of Europe’s most sophisticated BI resellers in such a short space of time.”

The vendor sells 100 percent indirect across Europe. David Pearson, managing director of signed UK reseller Orion & Associates, said: “Partnering with Yellowfin has allowed us to deliver the perfect Business Intelligence solution for our clients – enterprise grade reporting and analytics at an SMB price point.”

Along with Orion, Perception BI (UK) and DNASTREAM (UK), Yellowfin has also signed partnerships with Kkandoo (UK), xMachina (UK), Strategic Solutions Northern (UK), BluBrdVis (UK), First Consulting (Netherlands), Systematika (Germany), Mayato (Germany), Obiss (Denmark), Qualco (Greece), Trinity Solutions (UAE), Veracity (Israel) and Haceb (Lebanon).

Antony Savvas

York, UK-based Antony Savvas has been a technology journalist for 25 years and has expertise in all major areas of enterprise and consumer IT. He has worked for a number of leading technology magazines and websites and his work is syndicated across the internet. He also undertakes corporate work for some of the world's leading technology companies.