Brother partner sent on holiday to Bali

Brother UK is sending one of its partners on holiday to Bali, after she won a competition organised by the vendor.

The competition encouraged dealers to sell Brother’s “priority hardware”, including its business inkjet series, latest colour laser range and recently expanded scanner portfolio.

XMA public sector account manager, Joanne Enright, who has worked with the reseller for just over a year, beat 40 entrants across a number of participating resellers to win the coveted prize.

Partners were awarded points for certain Brother products they sold, with the winner bagging the luxury holiday. 20 runners up also won a selection of prizes, including iPad Airs, iPad minis and £25 or £50 bonus bonds.

Steve Gray, business manager, major strategic accounts at Brother UK, said: “We work very closely with our channel partners to ensure that they are given the support and motivation they need to sell our products.

“This initiative was put in place to not only encourage dealers to push sales of Brother products, but also to bring some light-hearted competitiveness among them and thank them for their loyalty to our brand.”

Winner Enright said: “I’ve always championed Brother products to my customers, it’s a brand that’s known for its reliability, which is a massive factor in ensuring repeat custom. I nearly fell off my chair when I found out I’d won. I’m extremely grateful for Brother’s appreciation of our work together.”