Bill Cate to earn channel stripes at Zebra Technologies

Channel NewsChannel PeopleChannel Strategy

Sun Microsystems and Motorola veteran moves to assets visibility company

Zebra Technologies has appointed Bill Cate as vice president of its channel strategy, programmes and operations. Cate will help strengthen Zebra’s indirect channel strategy with a focus on the launch and ongoing management of the new PartnerConnect programme and tools that attract and retain value-added channel partners.

Zebra provides solutions and services that deliver real-time visibility into organisations’ assets, people and transactions.

agreement handshakeSince 2011, Cate served as senior director, global sales and channel operations at Motorola Solutions, where he was responsible for consolidating multiple products and services under a common global programme.

Previously, Cate spent 20 years at Sun Microsystems as head of global channel marketing, where his team were “instrumental in developing one of the most respected value-added IT channels, representing 70 percent of company revenues”, said Zebra.

Mike Cho, senior vice president of corporate development and interim CMO at Zebra Technologies, said: “Bill Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and programme strategies through large-scale channel ecosystems.

He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

Cate said: “Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected.

This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practised with enterprise technology ecosystems.”