Toshiba widens channel in growing EMEA AV market

Channel EventsChannel Strategy

Aims for 50 percent growth in partner numbers during 2016

Toshiba’s business display division for Europe has announced “significant partner growth” achieved in 2015, alongside key strategic targets to “continue building momentum” in 2016.

Toshiba’s plans are being laid out at this week’s ISE 2016 integrated technology show in Amsterdam, which marks the second anniversary of Toshiba’s entry to the European professional AV market.

Toshiba says it has tripled its partner base over the past 12 months, and quadrupled revenue over the same period. It has signed deals with over 200 system integrators and specialised VAR distributors across Europe.

toshiba_logoIt now aims to grow this by a further 50 percent during 2016, “with an emphasis on long term, strategic relationships”, said Toshiba. It is also targeting double digit market share in Europe during 2016. In the large business display market, Toshiba competes against the likes of Japanese rival Sharp.

There will also be continued expansion of its product range, said Toshiba. For instance, at ISE, Toshiba is showcasing additional options to its TD-E1 series.

By continuing to work with other internal divisions, selected partners and growing its own product range, Toshiba aims to deliver enhanced business solutions for the end user while at the same time supporting efficiencies and reducing risk for its partner base,” Toshiba said.


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