SAP unveils one stop mobile app to allow SMEs to build their digital business

SAP has launched its SAP Anywhere software in the UK to help build the digital businesses of SMEs. The new front-office solution is designed to provide “everything a small business requires to run its customer interactions”, said SAP.

The native mobile solution was built from the ground up specifically for small companies, SAP said. It incorporates user-friendly digital tools that manage e-commerce, marketing, customer engagement, inventory management and business analytics, from any mobile device or computer.

SAP Anywhere helps SMEs capitalise on retail store sales, build an entire website or online store, create marketing campaigns, sell products, manage an inventory and analyse whether the business is performing successfully. “They can do all of this from a mobile phone or tablet with business analytics at their fingertips”, SAP said.

SAP Anywhere combines all features into a single cloud-based application, “eliminating the daunting task of managing technology infrastructure and multiple applications to engage and transact with customers”, said the supplier.

The app incorporates a dedicated “customer success team” to provide integration and implementation assistance.

“The launch of SAP Anywhere is great news for SMEs in the UK,” said Rodolpho Cardenuto, president of global channels and general business, SAP. “The more than 79 million small and mid-size companies worldwide are the lifeblood of the economy. SMEs need SME solutions – solutions engineered specifically for them.

“They also want an immediate return on their investment. SAP Anywhere is a simple solution for growing companies. It’s a game changer. We believe it’s going to revolutionise our business and the industry.”

SAP has partnered with Google, PayPal and United Parcel Service (UPS) to offer a single solution for SME business needs. As a result, SAP Anywhere users can have a single system for payments and the support of productivity and collaboration tools.

“Communicating with customers is the most important work for any small business. These businesses can now interact with their customers more effectively from within Google Apps with full visibility of their customer and inventory data using SAP Anywhere,” said Rahul Sood, managing director, Google Apps.

“We are excited about the work we are doing with SAP to deliver better integrated experiences across Google Apps and cloud solutions from SAP for our joint users.”

Mark Brant, general manager, merchant services for the UK at PayPal, said: added, “While small and mid-size businesses are eager to take advantage of the growth opportunities available online, it can be a daunting process. Together with SAP, we have made it easier than ever for businesses of any size to harness e-commerce and increase sales.”

“A certified UPS integration with SAP Anywhere simplifies shipping and logistics for small and mid-size businesses,” said Scott Aubuchon, vice president, Europe region marketing, UPS. “SAP Anywhere should enable these businesses to decrease the amount of time spent shipping so they can spend more time investing in and growing their business.”

@AntonySavvas