Dixons Carphone deploys IBM hybrid cloud to merge IT

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The merged group had to bring together two distinct infrastructures and hybrid cloud is seen as the answer

Dixons Carphone Group is migrating to the IBM Cloud from IBM data centres in the UK to integrate two distinct infrastructures and better manage peaks and troughs in trading.

Dixons Retail and Carphone Warehouse merged in 2014, presenting an opportunity to consolidate the infrastructures and leverage cloud solutions for flexibility, performance and cost savings.

After assessing the long-term values and scalability of multiple cloud providers, the company turned to IBM Cloud for a smooth transition to a hybrid cloud infrastructure.

Dixons Carphone 2As a result, Dixons Carphone is planning to migrate about 2,500 server images from both enterprises, along with supporting database and middleware components from the two infrastructures, to an IBM hybrid cloud platform.

This comprises a private IBM Cloud with bare metal servers for production workloads and a public IBM Cloud platform for non-production workloads.

The company is anticipating the IBM hybrid cloud solution will bring greater IT efficiency over the next two years, and enable a “seamless” e-commerce and retail experience during busy retail periods, including holidays and new product launches.

“We know we can trust IBM Cloud to seamlessly integrate the infrastructures of both companies into one hybrid cloud that will enable us to continue focusing on other parts of the business,” said David Hennessy, IT director, Dixons Carphone.

“Dixons Carphone is taking an innovative approach to the challenges of merging enterprises,” said Rashik Parmar, lead IBM cloud architect and Distinguished Engineer, IBM Europe. “Establishing a hybrid cloud infrastructure will provide flexibility, scalability and security across multiple environments, which will not only expedite the integration, but provide a path for growth going forward.”


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