ChannelBiz UK

Jabra uses Genuine Solutions to distribute Bluetooth range

Audio device manufacturer Jabra has entered into a distribution agreement with mobile phone and smart device accessory distributor Genuine Solutions.

The partnership will see Genuine Solutions offer a selection of Jabra Bluetooth headsets to its channel partners and customers in the UK market.

Adam McCormick, UK country manager, Jabra consumer solutions, said: “Genuine Solutions are ideally placed to enable us to drive into the independent channel and have the right channel breadth to help Jabra reach new partners and end users.”

He said: “We believe Genuine Solutions will complement our existing distribution landscape in the UK, as we continue to grow the Jabra business and maintain our number one market-share position in Bluetooth Mono.”

Bav Majithia, sales and purchasing director, Genuine Solutions, said: “This agreement cements our market leading position as supplier of choice to the independent channel where we have already seen substantial pent up demand for Jabra’s innovative products.”

Jabra products being distributed by Genuine Solutions include the Jabra Boost, Classic, Mini and BT2046 Bluetooth headsets.

@AntonySavvas

Antony Savvas

York, UK-based Antony Savvas has been a technology journalist for 25 years and has expertise in all major areas of enterprise and consumer IT. He has worked for a number of leading technology magazines and websites and his work is syndicated across the internet. He also undertakes corporate work for some of the world's leading technology companies.