Beta Distribution ups SDS channel effort with FalconStor

Software-defined storage vendor FalconStor Software has strengthened its partnership with UK distributor Beta Distribution.

The move will see the 30-year-old technology distributor “accelerate sales” of FalconStor’s FreeStor platform, with a goal of having storage account for over half its business.

The London-based distributor works across all market sectors and has over 2,500 registered customers, generating annual revenues of over £200 million.

“With data rapidly expanding, storage is in high demand and we have altered our business model to support this,” said Tony Howard, business development manager, Beta Distribution. “Our aim is to make storage account for at least half of our business by the end of this year, and we believe an SDS layer such as FreeStor can drive this and help us meet customer demand.”

Adding FreeStor to its portfolio has allowed Beta Distribution to offer an SDS platform allowing end users to migrate, recover, protect and de-duplicate data across the entire storage infrastructure regardless of vendor or location.

Beta Distribution offers pre-sales project support, pre-configured NAS solutions, storage solutions, integration, and test facilities that integrate with FreeStor for all its customers to ensure their storage space is catered for.

“Beta Distribution and FalconStor have had a very strong working relationship since autumn last year and we look forward to developing this further,” said Tony Martin, UK and Ireland managing director, FalconStor.

“2016 is an exciting year for both ourselves and Beta as we expand in the UK and Beta aims to increase the distribution of its storage solutions. The storage market is thriving at the moment, and it is crucial for distributors like Beta to help deliver the benefit of an SDS layer that can help organisations avoid vendor lock-in, whether in the cloud or on-premise.”

@AntonySavvas