Barracuda Networks has appointed security and channel veteran Paul Lyden as its vice president sales for Northern Europe.
Based in the UK, Lyden will be responsible for leading Barracuda’s sales strategy across the UK, Ireland, Benelux and the Nordics.
His track record spans UK-based start-ups to global corporates, including Symantec, added Barracuda.
“We are very pleased to have Paul on board to help drive our sales programme across Northern Europe,” said Chris Ross, senior vice president, international sales, Barracuda. “Paul brings with him a strong background and track record of developing sales channels, driving organisational change and bringing new solutions to market.
“As a 100 percent channel-focused business, Paul’s wealth of channel experience makes him a valuable addition to the Barracuda team.”
Lyden said: “My goal is to scale our operations and drive continued momentum by strengthening relationships with current partners and recruiting new ones. We are committed to this region, having recently doubled the size of our UK&I sales team and having signed CMS as a new distributor [last year].
“We will continue to bring innovative security and data protection solutions to market that are easy to use and affordable.”
Barracuda is expanding its reach into the UK channel with the launch of its Intronis MSP Solutions in the UK, marking the first launch outside of North America since Barracuda acquired Intronis in October 2015.
@AntonySavvas
Security vendor Flashpoint debuts partner programme following $28m funding
Complex buying journeys and sprawling partner networks hampering customer experience, says Accenture
Datacentre provider Cyxtera says launch is “milestone in our go-to-market strategy”
Ensono highlights importance of mainframes still to major industries
Security vendor VASCO looks to replicate UK and German set up across EMEA
Splunk details investment in Partner+ programme at .conf2017