The Fuel Rewards® program, one of the country’s top-ranked loyalty
programs that connects leading national and regional brands with
millions of consumers who enjoy earning cents-per-gallon savings at a
variety of issuing partners such as rideshares, travel, restaurants and
Shell, and redeeming those discounts at participating Shell stations
nationwide, is celebrating two major milestones this month. The program
has grown from 10 million members in 2017 to over 20 million members
today and has helped U.S. consumers save more than $1.7 billion on the
cost of fuel.
“Consumers have shown their preference for cents-per-gallon rewards time
and again through changes in their spending behaviors,” said Brandon
Logsdon, senior vice president, Marketing Cloud Solutions at PDI. “The
brands that participate in the program see the power of the currency and
the flexibility of the platform to meet their specific marketing goals.
Our 20 million Fuel Rewards members are a testament to the success of
Instant Gold Status that launched at Shell in June 2017 and the
program’s ability to drive consumer participation, which translates to
incremental revenue for participating brands.”
Creating Value for Brands and Retailers
Consumer membership and engagement in the Fuel Rewards program has grown
each year since it was launched by Excentus in 2012. Excentus was
acquired by PDI in 2018, and the Fuel Rewards program is now powered and
run by PDI
Marketing Cloud Solutions. The Fuel Rewards program’s popularity
among consumers has attracted brands across different categories to
become participating merchants. And, with more fuel savings passed on to
loyal customers, brands and retailers benefit from a growing member
base, ongoing loyalty and increased brand awareness.
The Fuel Rewards program also leverages its substantial investment in
marketing technology – including next-generation customer relationship
management (CRM), data analytics, mobile app development, geotargeting
and dynamic digital customer engagement tools – to help brands meet
their marketing objectives by participating in the Fuel Rewards program.
The Power of C-Store Customers
As 89 percent of consumers have visited a convenience store in the last
six months, the c-store customer is the American shopper, making the
Fuel Rewards program a natural fit across both national brands and
consumers. Even more, the c-store loyalty member is proven to be more
valuable than non-members because they spend more and visit more. The
upcoming PDI 2019 C-Store
Shopper Report reveals the value of c-store loyalty members and
demonstrates why brands should actively engage this market.
Popular Even When Gas Prices Fluctuate
Membership in the Fuel Rewards program continued to grow at a time when
average per-gallon gas prices fluctuated from $3.99 in early 2012 to the current
U.S. average of $2.72. According
to the Road to Rewards survey, consumers say it’s important to them
to save on fuel costs both when gas prices are rising (73 percent) and
falling (58 percent), reinforcing the power of Fuel Rewards’
cents-per-gallon savings and consumer preference for this loyalty
currency.
About Fuel Rewards®
The Fuel Rewards® program, is a top-ranked national loyalty program that
connects national and regional brands with millions of consumers who
enjoy earning cents-per-gallon savings at the pump. PDI Marketing Cloud
Solutions powers and runs the Fuel Rewards program that serves more than
20 million members, and has helped them save over $1.7 billion on their
fuel purchases to date. As a national coalition loyalty program, Fuel
Rewards members earn rewards on everyday purchases from a variety of
retailers and can redeem cents-per-gallon rewards at over 13,000 Shell
locations across the United States. To learn more about the Fuel Rewards
program and to become an issuing partner, visit www.fuelingloyalty.com.
About PDI
PDI helps convenience retailers and petroleum wholesalers thrive through
digital transformation and enterprise software that enables them to grow
topline revenue, optimize operations and unify their business across the
entire value chain. Over 1,500 customers in more than 200,000 locations
worldwide count on our leading ERP, logistics, fuel pricing and
marketing cloud solutions to provide insights that increase volume,
margin and customer loyalty. PDI owns and operates the Fuel Reward®
loyalty program that is consistently ranked as a top performing fuel
savings program year after year. For more than 35 years, our
comprehensive suite of solutions and unmatched expertise have helped
customers reimagine their enterprise and deliver exceptional customer
experiences. For more information about PDI, visit www.pdisoftware.com.
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