Press release

360insights & The 2112 Group Host Channel Chief Meet-Up

Sponsored by Businesswire

the global channel incentives and insights leader, officially announced
today it will host a Channel Chief Meet-up and workshop July 18, 2019 in
Napa Valley, California. In partnership with the business strategy and
research firm, The
2112 Group
, the event will offer senior channel executives an
opportunity to workshop critical issues facing the channel today,

  • Defining Channel Evolution and Successfully Anticipating Inflection
  • Achieving Success with Existing and Emerging Partners
  • Mapping the Partner’s Journey to the New Buyer’s Journey

“Today, brands are struggling to keep up with fast changing market
dynamics. The new buyer’s journey and a brand’s working relationship
with channel partners are at the forefront of their current challenges,”
said Jason Atkins, founder & CEO of 360insights. “The goal of our
Channel Chief meet-up with The 2112 Group is to workshop important
channel issues and challenges and identify industry best practices that
can help all participants.”

The Channel Chief Meet-up will feature workshops moderated by
360insights’ Steven Kellam, Vice President of Global Alliances, and
2112’s CEO and Chief Analyst, Larry Walsh, one of the most recognizable
thought leaders in the channel community. Following the workshops, the
participants will share their collective thoughts in a live webcast. The
webcast will provide a first look at how senior channel leaders are
approaching new market dynamics and evolving their strategies to achieve
partner success in 2020 and beyond. The 2112 Group will recap the event
in a special podcast in late July.

”As customer expectations shift from features and price to outcomes and
experiences with technology, the vendor and channel communities must
evaluate and adjust their thinking, goals, and strategies,” said Walsh.
“Vendors can no longer think of themselves and their products in
isolation. To create and maintain effective routes to market, vendors
must develop channels that create higher levels of experience and
outcomes for their partners and customers.”

To take this one-of-a-kind event to the next level, 360insights and The
2112 Group will be inviting attendees to a private wine tasting
experience at Paraduxx Winery in Napa Valley, featuring wine from Duckhorn

Channel professionals interested in learning more about the Channel
Chiefs Meet-up can visit this
. To join in the live webcast, one can register here.

About 360insights

360insights is a global channel incentives and insights leader offering
rebate processing, SPIFF programs, MDF & co-op advertising, sales
allowances and channel analytics. The company’s Channel Success
is the first truly integrated software-as-a-service
solution enabling brands to optimize their channel incentives spending.
Based in Whitby, Ontario, the company serves over 150 of the world’s top
brands and has expanded to have operations around the USA and UK. For
more information, visit

About The 2112 Group

The 2112 Group is a business strategy and research firm focused on
improving the performance of companies’ direct and indirect channels
through a portfolio of market-leading products and services. The 2112
Group leverages proprietary intelligence with qualitative research,
market analysis, tools, and enablement programs. Industry experts
approach each engagement by applying innovative solutions customized to
meet the needs of clients. By looking at the market from the viewpoint
of vendors, partners, and end users, The 2112 Group is uniquely
positioned to develop route-to-market strategies that are beneficial to
all parties from both a channel and enterprise perspective.