Press release

A Leading IT and Telecom Services Provider Used Clickstream Analytics to Improve Customer Experience Through Optimum Ad Placement

Sponsored by Businesswire

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its latest success story that analyzes the role of – ‘Clickstream Analytics in the IT and Telecom Industry.’

This press release features multimedia. View the full release here:

This success story offers comprehensive insights on how Quantzig’s advanced clickstream analytics solutions helped the client to improve customer experience through optimum ad placement.

Request a FREE proposal to gain comprehensive insights into the business benefits of clickstream analytics.

The telecom industry has been witnessing a radical shift in business processes owing to the explosive growth of smartphones and portable devices. While telecom service providers have collected and analyzed data from traditional sources, most of the data generated today are from online channels. This has made it crucial for telecom service providers to leverage clickstream data and analyze it to draw conclusions based on user behavior and preferences. Facing similar challenges, a leading Telecom industry player approached Quantzig to leverage its expertise in clickstream analytics to mine the data generated from online and social conversations of over 10,000+ users who visited their website.

Quantzig’s advanced clickstream analytics solutions help businesses to analyze the digital footprint of their visitors so that they can constantly improve their value in the marketplace. Talk to our analytics experts to learn more.

According to Quantzig’s clickstream analytics experts, “Clickstream analytics can help businesses gain comprehensive insights on conversions and customer engagement rates by analyzing data from disparate sources to uncover the underlying concepts and ideas in near real-time.”

Book a FREE solution demo to learn how you can drive sales and optimize every aspect that impacts the online experience of your customers using clickstream data.

Quantzig’s clickstream analytics solutions offered benefits that helped the client to:

  • Improve ad impression rate by 25%
  • Increase the clickthrough rate by 15%
  • Offer personalized services to its customers
  • To gain relevant insights and understand the scope of our report on clickstream analytics, Request a free proposal.

Quantzig’s clickstream analytics solutions offered predictive insights on:

  • Identifying new growth opportunities
  • Leveraging analytics to improve customer engagement
  • Employing advanced analytics methods such as data cleaning, data wrangling, and data visualization to tackle the data deluge
  • To know more about the benefits of our clickstream analytics solutions, Request more information.

Recent Success Stories:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: