Press release

Accenture, Faurecia and Affectiva Team to Develop the Car Cabin of the Future

Sponsored by Businesswire

Accenture (NYSE: ACN), Faurecia and Affectiva are collaborating to
innovate driver safety and in-car infotainment for occupants. The
“Connected Car Lab” is a digital product and service innovation facility
that fits into a car to allow Faurecia, one of the world’s leading
automotive technology companies, to ideate, test and develop
applications and experiences for the car cabin of the future.

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The “Connected Car Lab” on the Accenture booth at Hanover Fair 2019: The new co-innovation initiativ ...

The “Connected Car Lab” on the Accenture booth at Hanover Fair 2019: The new co-innovation initiative from Accenture, Faurecia and Affectiva aims to develop the car cabin of the future (Photo: Business Wire)

The Connected Car Lab, which was developed with help from Accenture
Industry X.0
, features a connected vehicle platform that gathers
data about driver behavior and conditions inside the car cabin as well
as outside the vehicle. By using artificial intelligence (AI) and other
innovative technologies — including integrated smart sensors, wearables
and in-car video cameras — the data is used to detect and assist the
driver with safety issues, such as drowsiness, attention, posture
discomfort and temperature.

Accenture and Faurecia are using the “Connected Car Lab” to reinvent the
consumer driving experience by feeding real driving data back into the
design and engineering of future products and services, which makes it
the latest test bed for cutting-edge digital services.

Developed at Faurecia’s Digital Service Factory with the support of
Accenture, the Connected Car Lab leverages Affectiva’s Automotive
to unobtrusively monitor emotional and cognitive states of the
driver and other passengers from facial and vocal expressions. Affectiva
is a Human Perception AI pioneer. These and other innovative digital
technologies enable enhanced safety and always-on connectivity.

Maxence Tilliette, a managing director for Industry X.0, Accenture
Industrial, said, “People are expecting the same level of comfort,
safety, connectivity and entertainment in their cars as they get at home
or in the office. The Connected Car Lab is an environment where we can
quickly design, test, measure and improve onboard services. These
production cars are equipped with a custom developed IoT platform that
collects data from many sensors and that can also provide feedback
through various actuators. This platform is agile and very flexible by
design to allow us to quickly add and test new on-board experiences,
powered by sensors, actuators and AI models.”

Gregoire Ferré, Chief Digital Officer of Faurecia, said: “This
collaboration with Accenture is helping us to accelerate our digital
transformation. The Digital Service Factory, co-hosted by Accenture and
Faurecia, is helping our Product Development teams embrace new
technologies and new ways of working. A multi-disciplinary team
consisting of designers, developers, data scientist and business
analysts is working together to develop great product innovation tools
like the Connected Car Lab.”

“We’re delighted to be part of Accenture and Faurecia’s Connected Car
Lab”, said Dr. Rana el Kaliouby, co-founder and CEO of Affectiva. “In
next-generation vehicles, it will be critical for cars to understand
what’s happening with the people inside of them to ensure road safety
and optimize the in-cabin experience. Integrated with a platform like
the Connected Car Lab, Affectiva’s Human Perception AI will unlock this
awareness of all things human inside a vehicle, through a deep
understanding of occupants’ moods, emotions, cognitive states,
activities, interactions and more.”

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at

About Faurecia

Founded in 1997, Faurecia has grown to become a major player in the
global automotive industry. With around 300 sites including 35 R&D
centers and 122,000 employees in 37 countries, Faurecia is a global
leader in its four areas of business: Seating, Interiors, Clarion
Electronics and Clean Mobility. Faurecia has focused its technology
strategy on providing solutions for the “Cockpit of the Future” and
“Sustainable Mobility”. In 2018, the Group posted sales of €17.5
billion. Faurecia is listed on the Euronext Paris stock exchange and is
a component of the CAC Next 20 index. For more information, please visit

About Affectiva

Affectiva envisions
a world where technology understands all things human. An MIT Media Lab
spin-off, Affectiva created and defined the Emotion AI category. Having
evolved beyond emotion detection, Affectiva is the pioneer of Human
Perception AI: software that can detect nuanced human emotions, complex
cognitive states, activities, interactions and objects people use. Built
on deep learning, computer vision, speech science and massive amounts of
real-world data, Affectiva’s Human Perception AI is enabling leading
automotive OEMs, Tier 1 suppliers, ridesharing providers and fleet
management companies to build intelligent vehicles that can perceive all
things happening with the people inside of them. Affectiva’s technology
is also used by 25 percent of the Fortune Global 500 companies to test
consumer engagement with ads, videos and TV programming.
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