Press release

Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions

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Accenture (NYSE: ACN) has entered into an agreement to acquire maihiro,
a provider of customer experience and customer relationship management
consulting, optimization and ongoing enhancement services. The
acquisition will help Accenture create solutions for clients that drive
innovation and transformation in marketing, sales and customer service.

Founded in 2000 and an SAP® Gold Partner, maihiro is a leading provider
of SAP-based customer experience (CX), customer relationship management
(CRM), and commerce services. The acquisition aims to strengthen
Accenture’s world-class SAP capabilities that help organizations elevate
customer experiences beyond expectations. With headquarters in Munich,
maihiro has approximately 160 skilled professionals in offices across
Germany and Austria.

“Today’s brands compete in the experience economy. Only those capable of
delivering the most engaging and differentiated experiences will
continue to win and retain customers’ loyalty,” said Bhaskar Ghosh,
group chief executive, Accenture Technology Services. “With this
acquisition, we will amplify our experience and knowledge to help
clients drive growth by developing and deploying superior experience
management. This will enable clients to better understand their
customers, evolve business processes to align with customer needs, and
enjoy higher customer retention and purchase frequency.”

“Together with maihiro, we will have more expertise and capacity to
serve clients in Austria, Switzerland, Germany and across Europe, and
guide them in their journey to transform customer experiences. Combined
with Accenture’s end-to-end capabilities, client relationships and
global delivery capabilities, we can provide scale and global reach for
multinational clients,” added Dirk Appelhoff, Accenture SAP Business
Group lead in Europe.

“Like Accenture, we are committed to guiding clients in marketing, sales
and customer service, and developing and implementing competitive
strategies that increase their performance,” said Uwe May, CEO, Sales &
Marketing, maihiro.

Bernd Hesse, CEO, Consulting & Human Resources, maihiro, added: “Our
collective, comprehensive capabilities will help clients design and
operate CX and CRM solutions that enable maximum benefits from the SAP
Customer Experience portfolio, including integration with SAP S/4HANA®
and SAP intelligent technologies to enable seamless, end-to-end
processes and drive innovation.”

As part of Accenture’s strategy to enable clients to gain the most value
from SAP solutions, in May 2019, Accenture and SAP announced
that they are co-developing and co-innovating to accelerate development
of the SAP® C/4HANA platform and build industry-specific solutions that
elevate digital customer experiences. In November 2018, Accenture also acquired
U.S.-based Intrigo Systems, a leading provider of advisory and systems
integration services for SAP enterprise and cloud solutions in
e-commerce, supply chain and procurement. In its 2019 fiscal year,
Accenture invested nearly US$1.2 billion on 33 acquisitions globally to
acquire critical skills and capabilities in strategic, high-growth areas
of the market.

Terms of the transaction were not disclosed. The transaction is subject
to customary closing conditions and is expected to close in early 2020.

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 505,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at

Forward-Looking Statements

Except for the historical information and discussions contained herein,
statements in this news release may constitute forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,”
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identify these forward-looking statements. These statements involve a
number of risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: Accenture and maihiro will not
be able to close the transaction in the time period anticipated, or at
all, which is dependent on the parties’ ability to satisfy certain
closing conditions; the transaction might not achieve the anticipated
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