Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and AdLarge, the leading independent audio advertising sales and content company, announced today that their cabana portfolio of podcasts will be ranked in Triton Digital’s Podcast Metrics Reports. Cabana will be included in Triton’s next Report, which will cover the August 3rd – August 30th reporting period.
“Providing the advertising community with a thorough understanding of the size and scope of the cabana podcast portfolio and its titles is essential to our continued commitment to transparency and accountability,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge and cabana. “Triton Digital’s Podcast Metrics Report is highly regarded by the advertising community for independent measurement and comparative data on podcast networks and titles. We are confident that our debut will affirm the strength of the cabana podcast portfolio and its value to advertisers.”
“We are pleased to welcome cabana and its titles to our Podcast Reports,” said John Rosso, President of Market Development at Triton Digital. “Our reports will provide cabana and the advertising community with independently validated data that will increase their visibility within the global podcast landscape. With the addition of cabana’s podcast titles, advertisers and their agencies will have a more complete view of the top podcasts in the market today.”
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
cabana is dedicated to connecting advertisers with the highest quality digital audio environments. The growing portfolio features over 165 podcasts including top shows in true crime, female lifestyle, sports, gaming, comedy, and more – all with IABv2 compliant downloads. cabana’s exclusive sales partners include the #1 true crime podcast Crime Junkie, The New York Post, Voices for Justice, TEGNA’s Vault Studios, and So Money with Farnoosh Torabi — and content networks audiochuck, Critical Frequency, and Recorded History. cabana works with several research and ad tech partners to bring advertisers best in class capabilities, transparent measurement, and cutting edge attribution tools. cabana is an AdLarge Media company, the industry’s leading independent audio ad sales company. Let’s grow together. Letscabana.com
About AdLarge Media
AdLarge Media is the leading independent audio ad sales and content company in the industry, specializing in lifestyle-driven audio environments across podcasts, streaming, AM/FM, and on-demand. The diverse portfolio at AdLarge reaches 207 million weekly listeners across 5,000 radio stations and generates over 45 million downloads per month across digital platforms. Since starting in 2011, AdLarge founders Cathy Csukas and Gary Schonfeld have overseen significant expansion, which led to the creation of their digital portfolio, cabana. AdLarge has a presence across the country – team up with them from anywhere at adlarge.com.