At Adobe Summit EMEA, Adobe
(Nasdaq: ADBE) and Software
AG today announced a partnership to help companies transform their
customer experience management (CXM) by bringing together customer data
from across multiple enterprise systems into a centralized and
actionable real-time customer profile. Adobe and Software AG will create
integrations between Adobe Experience Platform and Software AG’s
webMethods Integration and API management services.
Adobe Experience Platform eliminates data silos by stitching together
data from across the enterprise, enabling real-time customer profiles
that are fueled by Adobe Sensei artificial intelligence (AI) and machine
learning. Software AG’s technology establishes enterprise-wide
connectivity between CRMs and applications, as well as multiple backend
systems. This connectivity comes with ready-to-use integration recipes
and easily configurable data connectors. The combined offering lets
brands move a customer’s key enterprise data into Adobe Experience
Platform via Software AG’s integration platform, resulting in a more
complete view of the customer journey, making personalization at scale a
reality for enterprises.
Leveraging Software AG’s strength in developing integrated SAP
solutions, the partnership will also introduce a new data connector
between Marketo Engage and SAP solutions that will seamlessly sync
account scoring behavior (e.g. visited key web pages, opened email,
attended an event) and other marketing data with sales activity and
pipeline data.
“Adobe and Software AG are coming together to deliver a solution that
will enable enterprises to harness and action large volumes of customer
data to deliver personalized, real-time customer experiences at scale,”
said Shantanu Narayen, president and CEO, Adobe.
“At Software AG, we help thousands of businesses turn their data into
value each day,” said Sanjay Brahmawar, CEO of Software AG. “Our
partnership with Adobe will unlock even greater value by connecting the
customer journey to core enterprise data. This integration is the
foundation of greater visibility, transparency, and customer intimacy –
all in real time.”
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
About Software AG
Software AG offers Freedom as a Service. We reimagine integration, spark
business transformation and enable fast innovation on the Internet of
Things so you can pioneer differentiating business models. We give you
the freedom to connect and integrate any technology—from app to edge. We
help you free data from silos so it’s shareable, usable and
powerful—enabling you to make the best decisions and unlock entirely new
possibilities for growth.
Learn more about Software AG and Freedom as a Service at www.softwareag.com.
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