Press release

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

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Adobe (Nasdaq:ADBE) today announced the appointment of Anil Chakravarthy
as executive vice president and general manager, Digital Experience. In
this role, Chakravarthy will lead Adobe’s Digital Experience business,
reporting directly to Adobe president and CEO Shantanu Narayen.

In the experience economy, every business must be a digital business and
Adobe Experience Cloud is the global leader for powering digital
businesses. With solutions for data and insights, content and
personalization, customer journey management, commerce and advertising,
Adobe Experience Cloud is driving Customer Experience Management (CXM)
across both B2B and B2C for companies of every size. Adobe Experience
Platform—the foundation of Adobe Experience Cloud—is the industry’s
first purpose-built CXM platform, enabling personalized customer
experiences in real-time at scale.

By delivering generational technology platforms, launching innovative
new services and introducing enhancements to its market-leading
applications, Adobe Experience Cloud targets an addressable market that
Adobe estimates to be approximately $84 billion by 2022.

“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital
Experience business. He’s a transformational leader with a track record
of innovation and driving strong growth,” said Shantanu Narayen,
president and CEO, Adobe. “Adobe is the clear leader in the exploding
Customer Experience Management category, and I cannot think of a more
exceptional and experienced candidate than Anil to drive Adobe’s Digital
Experience business in 2020 and beyond.”

“Digital transformation is well underway, and business leaders
understand building an experience business is mission-critical to their
growth. Demand for a new enterprise architecture has never been greater,
and Adobe is the industry leader in delivering next generation
technology to power digital businesses,” said Anil Chakravarthy. “I’m
excited for the opportunity to join an exceptional team with
market-leading technology to grow Adobe’s strong and loyal customer

Chakravarthy joins Adobe from Informatica, a global leader in enterprise
cloud data management, where he served as CEO since January 2016. He
joined Informatica in September 2013 as executive vice president and
chief product officer, responsible for product development, product
management and product marketing. Under Chakravarthy’s leadership,
Informatica successfully transitioned to a private company following a
$5.3 billion buyout and delivered significant innovation and product
releases to its thousands of customers across the globe. During this
time period, Chakravarthy shepherded Informatica’s move into cloud and
subscription services.

Before joining Informatica, Chakravarthy was executive vice president of
Information Security at Symantec, responsible for overseeing
engineering, product management and operations for an extensive product
portfolio including Data Loss Prevention, E-Mail and Web Security
(on-premise and cloud), Managed Services, Trust Services and
Authentication. Previously at Symantec, he led multiple product groups
including Endpoint Protection, Mobile Security and Management,
Encryption, Storage and High-Availability and India Product Operations
as well as Enterprise Global Consulting from 2004 to 2013. Prior to
Symantec, Chakravarthy led product management for enterprise security
services at VeriSign. He began his career at McKinsey & Company, where
he rose to become the co-leader of the E-Business Practice in the
Business Technology Office. Chakravarthy received a Bachelor of
Technology in Computer Science and Engineering from the Institute of
Technology, Varanasi, India. Additionally, Chakravarthy received his
Master of Science and Ph.D. from the Massachusetts Institute of

About Adobe

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