As vehicles grow increasingly connected and become packed with sensors,
artificial intelligence (AI)-based technologies have the potential to
play a significant role in the human-machine interface (HMI), according
to a new report from Tractica.
Voice-enabled smart assistants for car controls, infotainment, and more
will likely become the leading HMI in the coming era of the connected
car. With momentum and regulatory demand for driver and occupant
monitoring, emotion recognition and gesture recognition will become more
prominent elements of HMI. Due to increasingly sophisticated computer
vision algorithms, onboard compute power, and next-generation windscreen
and other display technology, 3D augmented reality (AR) will also become
an integral component of the connected car experience.
Tractica forecasts that the global market for AI-enabled automotive HMI
software will increase from $462.8 million in 2018 to $4.6 billion by
2025. The market intelligence firm anticipates that the vast majority of
this revenue will derive from voice and speech recognition applications,
with smaller opportunities for driver face analytics and emotion
recognition, along with gesture recognition.
“For the connected car, AI-based HMI focuses on driver controls,
driver/occupant monitoring/safety, and infotainment. For Level 5
autonomous vehicles, AI-based HMI focuses on occupant monitoring and
infotainment,” says principal analyst Mark Beccue.
Beccue adds that most experts believe the connected car market will,
with the help of aftermarket devices, grow rapidly for a number of
years, then slowly decline. Meanwhile, the fully autonomous vehicle era
will likely grow more slowly due to regulatory and technical challenges
before it eventually eats away at connected car market share to a point
where autonomous vehicle transportation represents the majority of the
automotive market. “Fast-forward several years to when humans become
passengers and vehicles become moving entertainment centers in the
autonomous vehicle era, and AI-based automotive HMI technologies will
prove invaluable and morph into different use cases,” says Beccue.
Tractica’s report, “Automotive
Human-Machine Interfaces”, examines the market ecosystem and
conditions for AI-based automotive HMI, including global market trends,
drivers, and barriers. Global market forecasts, segmented by use case
and region, extend through 2025. The study also explores the use cases
and AI technologies related to AI-based automotive HMI and provides
profiles of key industry players. An Executive Summary of the report is
available for free download on the firm’s website.
Tractica, an Informa business, is a market intelligence firm that
focuses on emerging technologies. Tractica’s global market research and
consulting services combine qualitative and quantitative research
methodologies to provide a comprehensive view of the emerging market
opportunities surrounding Artificial Intelligence, Robotics, User
Interface Technologies, Advanced Computing, Connected & Autonomous
Vehicles, and Wearables & Digital Health. For more information, visit www.tractica.com
or call +1.303.248.3000.