Amify, a turnkey solution for brands seeking to maximize sales and
optimize their presence on Amazon, today named Andy Cipra its new Chief
Marketing Officer. Cipra brings to Amify decades of experience leading
marketing efforts for some of the world’s biggest brands, including
Procter & Gamble, 3M and Dish Network. Cipra will lead Amify’s HQ2 in
Cincinnati, where the company has a warehouse strategically positioned
near Amazon’s planned CVG Prime Air Hub.
“We are thrilled to welcome Andy Cipra to the Amify team,” said Ethan
McAfee, founder and CEO of Amify. “Andy’s marketing expertise and
success as a brand builder map perfectly to our business development
goals and ambitious growth strategy. With his marketing leadership
onboard, Amify is well positioned to be the number one Amazon brand
partner in the world.”
Cipra arrives at Amify after a highly successful career that began at
Procter & Gamble, where he managed campaigns for billion-dollar brands,
including Crest, Iams and Vicks. Cipra later led marketing at Dish
Network serving as vice president and interim CMO. Most recently, he has
been an executive at several technology start-ups including MedAvail,
Safe-Rx and Boom Supersonic.
“I am excited to join Amify to help companies find success on Amazon, an
increasingly complex, yet vital, channel for brands in nearly every
category,” said Cipra. “Brands must have an Amazon strategy if they want
to effectively connect with shoppers, and maximize their marketplace
potential. We are focused on being the preferred partner for brands
looking to leverage our deep Amazon expertise to drive growth with our
unique offering that combines technology, insights and world-class
capabilities in a turnkey solution.”
As the retail world becomes increasingly digital, it is critical that
retailers connect with consumers online. As the leading e-commerce
platform worldwide, a strong Amazon presence can help brands thrive. In
his new position as CMO, Andy will work to innovate Amify’s brand
strategy and help the company continue its mission to maximize the
marketplace for Amazon sellers.
About Amify
Amify, a venture-backed two-time Inc 500 award winner, offers a turnkey
solution that allows brands to maximize their potential on the Amazon
marketplace. Using an end-to-end strategy, Amify has partnered with over
1,000 brands and accrued over $100 million in sales on Amazon. Amify’s
customized strategies help brands adapt to the ever-changing Amazon
landscape. Industry expertise and a data-driven approach power a
complete solution that includes account management, brand protection,
sales acceleration and content enhancement. For more information, please
visit https://goamify.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190618005239/en/