Press release

ApexEdge Promotes Laura Beaulieu to Vice President of Marketing

Sponsored by Businesswire

ApexEdge, a partner-enablement platform that offers monthly bill and subscription management solutions to support the financial health of consumers, announced today that Laura Beaulieu has been promoted to Vice President of Marketing. In this role, Beaulieu will lead the development and implementation of the company’s overall marketing strategies, continue to build relationships with affiliate partners and consumers and oversee product promotion to support the company’s objectives and goals to ensure its continued success.

“Laura continues to elevate our marketing program and show exemplary leadership qualities,” said Steve McKean, CEO and President of ApexEdge. “She is an asset to our company and her knowledge and expertise will be instrumental to further our commitment to provide financial institutions with solutions to enable customers to save money, reduce stress and improve their overall financial wellness.”

Prior to joining Billshark, powered by ApexEdge, two years ago as Director of Marketing, Beaulieu led the marketing strategy and retail customer experience at California Closets Northeast region, where she increased revenue from $8M to $20M over 10 years. She was responsible for the strategic direction of the marketing plan and media mix, creative direction, and online and offline marketing tactics where she generated qualified leads while maintaining a high close ratio and expanding market reach.

ApexEdge is an enablement platform that offers simple and accessible actionable intelligence solutions to help customers reduce stress and regain control of their financial lives. ApexEdge’s Billshark solution is a direct-to-consumer service that is delivered through the ApexEdge platform, supporting members’ and customers’ financial wellness journey by generating savings on their behalf.

About Billshark

Powered by the ApexEdge active intelligence platform, Billshark is the industry leader by volume, savings and ratings in the emerging bill reduction space. Backed by Mark Cuban, Billshark empowers consumers by saving millions of dollars through mobile, internet, phone, TV, home security and other monthly services bills negotiation plus canceling unwanted monthly subscriptions. With thousands of reviews, Billshark has a 4.9 Google rating! Visit or contact

About ApexEdge

The ApexEdge active intelligence platform powers financial institutions, PFMs, fintechs, and other innovators as they deliver subscription and bill management to customers. By transforming insights into action, our concierge enablement solutions deepen relationships with meaningful, personalized conversations and real results. Customers save money and reduce stress. Partners grow from just advisors to indispensable advocates engendering loyalty plus new revenue. ApexEdge enables a direct to consumer innovations lab, Billshark, and is configurable for integrations ranging from simple affiliate to complete white label. Visit