Press release

App in the Air Announces New NDC Partners

Sponsored by Businesswire

Award-winning travel platform App in the Air (AITA) announces the addition of new NDC partners Southwest Airlines, the airlines of international Lufthansa Group including Lufthansa, Swiss International Air Lines, Austrian Airlines and Brussels Airlines, plus the scheduled flights of regional carrier Hahn Air to its rapidly expanding airline and hotel booking tool.

According to AITA Chief Revenue Officer Greg Kott, leveraging NDC to connect unmanaged business travelers to airline inventory is strategically important as carriers strive to differentiate their product and services.

“Airlines are seeking innovative ways to attract and retain valuable unmanaged business travelers in the mobile space where they live,” says Kott. “Direct bookings via NDC connectivity is that solution. It gives airlines the opportunity to delight customers with full fare transparency, the ability to avoid hidden fees and access to all inventory. More than that, NDC via App in the Air allows airlines to take better advantage of their unique selling proposition and upsell with easy to purchase ancillaries and upgrades to higher classes of service. It’s a win-win.”

New NDC connection to Lufthansa, Swiss, Austrian, and Brussels is made possible through Duffel Technology Ltd.; to Southwest through ATPCO exchange; and to more than 80 regional airlines through Hahn Air. These carriers join our existing App in the Air NDC partners United Airlines, American Airlines, and others.

Leading the tech travel space as the all-in-one resource for avid travelers, the app’s new booking platform also provides personalized search capability and the ability to preview points earned before booking with suggested flights based on airline loyalty status. The new booking tool relies upon machine learning to suggest flights based on previous booking habits and continues to understand preferences including stops, times, amenities, alliance programs and pricing over time.

“More than a tool to improve the booking experience, App in the Air is a tool to help the user manage the entire trip lifecycle,” says Kott.

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