AppLovin, a comprehensive mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance and stability in mobile apps, for an undisclosed amount. The acquisition will further AppLovin’s mission to help mobile game developers grow and protect their businesses.
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SafeDK allows mobile app publishers to build faster and safer apps by analyzing, monitoring, and optimizing third-party SDKs in their apps. SafeDK’s Ad Intelligence solution helps publishers get a clear view of their ad inventory and campaign performance. Its In-App Protection solution helps monitor and control SDKs in real-time. SafeDK will help publishers on AppLovin’s platform secure and control third-party SDKs to ensure brand safety.
“We’re excited to have SafeDK as an integrated offering in AppLovin’s developer tools,” says Idil Canal, Director, Platform Product at AppLovin. “We aim to bring developers the tools they need to grow a successful business. We started working with SafeDK because it is the best and only tool out there for protecting brand safety in apps.”
“We are delighted to be working with the AppLovin team to help mobile game publishers grow their businesses,” says Orly Shoavi, Co-founder and CEO of SafeDK. “AppLovin has been a trusted partner for the biggest mobile game studios around the world and SafeDK’s technology will strengthen that trust.”
AppLovin is headquartered in Palo Alto with offices in San Francisco, Dublin, Beijing, Tokyo, Seoul, Toronto and Berlin. SafeDK is headquartered in Herzliya, Israel, and will become AppLovin’s first office in Israel. SafeDK co-founders Orly Shoavi and Ronnie Sternberg will remain heads of SafeDK and will become co-general managers of AppLovin Israel.
SafeDK employees will work with the AppLovin team to continue to provide a tool that protects brand safety in mobile apps and integrates with AppLovin’s tools for mobile game developers. SafeDK will continue supporting existing customers.
About AppLovin
AppLovin helps mobile game developers connect with billions of global users each month so they can get discovered. Founded in 2012, the company provides a solution for mobile game developers to monetize, publish, understand, and grow their businesses—all in one place. Developers use AppLovin’s platform and powerful analytics tools to acquire new users and improve profitability. Lion Studios, AppLovin’s independent media division, gives developers access to proven resources for publishing and promoting their apps. AppLovin is headquartered in Palo Alto with offices in San Francisco, Dublin, Beijing, Tokyo, Seoul, Toronto and Berlin. Learn more at www.applovin.com.
About SafeDK
SafeDK is a leading end-to-end SDKs management platform which enables top app publishers analyze, monitor and optimize the behavior of the SDKs in their apps. With SafeDK, app owners can oversee performance, ad quality, and work toward safety for their brand. SafeDK was founded in September 2014 by Orly Shoavi and Ronnie Sternberg, and has offices in Israel and New York. SafeDK has recently reached 650 million global monthly active users (MAU) in the apps that are safeguarded by the solution.
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