Press release

Apps Associates Acquires Austin-Based SmartDog Services, LLC

Sponsored by Businesswire

, an expert cloud migration and managed services provider,
today announced that it has entered into a definitive agreement to
acquire Austin-based SmartDog
(SmartDog), a leading provider of services that allows
customers to take full advantage of their Oracle products.

With the acquisition, Apps Associates expands and strengthens its
position as one of the largest Oracle-focused cloud migration and
managed services companies in the U.S. It also brings additional
resources to Oracle customers, who will benefit from an even deeper
bench of global experts for Oracle application implementations,
assessments, support and managed services capabilities, as well as
leading proprietary systems and tools.

“SmartDog Services is a natural extension to our existing portfolio of
services and solution and helps to expand our business with a meaningful
footprint in the Central U.S. region,” said Adrian King, CEO at Apps
Associates. “In addition to deep industry knowledge, our organizations
share longstanding relationships with customers and partners, and we are
now in an even better position to help them as they continue to support
their existing systems and embark on migration to the cloud.”

“Apps Associates has a rich history of delivering long-term value for
Oracle customers, and has a comprehensive service offering that we
believe our customers really need,” said Scott Elequin, President of
SmartDog Services. “Combining forces with Apps Associates will allow us
to better serve these customers and will help us fulfill our mission and
vision. In addition, our companies are both extremely customer-centric,
and align from a cultural and philosophical perspective. This is a
natural pairing that will benefit our employees, our customers and our

About Apps Associates
Apps Associates is the recognized
industry leader for migrating and managing Oracle-to-the-Cloud. With
thousands of engagements, Apps Associates brings the knowledge,
flexibility and relentless customer-first focus companies rely upon to
help them move to the cloud and solve their most strategic and complex
business challenges. Acting as an extension of customers’ IT teams, Apps
Associates delivers breadth of services and dependability along with
unparalleled agility and ROI. Longstanding customers such as Brooks
Automation, Hologic Inc., Sensata Technologies Inc., and Take Two
Interactive Software Inc. turn to Apps Associates as their trusted
partner for the management of critical business needs, providing
strategic consulting and managed services for Oracle, Salesforce,
integration, analytics and public, private or hybrid cloud
infrastructure. To learn more about how Apps Associates has successfully
migrated hundreds of Oracle application customers to the cloud, click
or follow Apps Associates on social media on Twitter and LinkedIn.

About SmartDog Services
With over 25 years of experience,
SmartDog Services specializes in optimizing the environments of
customers to take full advantage of the Oracle products they already
own. With a focus on E-Business Suite, Cloud ERP, cloud infrastructure,
Oracle licensing, and managed services, SmartDog’s goal is to support
customers in their journey from on-premise to the cloud. The company was
founded in 1990 and now serves more than 200 EBS and Oracle SaaS ERP
Cloud customers throughout North America.